Courses & teaching

Practical AI literacy for professionals, executives, and students.

Antonio teaches UCLA Extension courses in AI marketing, automation, agentic AI, AI-driven SEO, and safety-critical AI foundations. His teaching focuses on practical implementation, human judgment, responsible adoption, and real workflows.

UCLA Instructor Profile View Course Links

Antonio Pagano teaching AI concepts in a professional classroom setting

Teaching philosophy

Tell. Show. Do.

Antonio's teaching is built on a simple belief: people do not truly learn AI by watching. They learn by doing, testing, adapting, and applying the ideas to work that feels real.

Tell

Start with the basics: definitions, core concepts, purpose, and the high-level mental models students need before they touch the tools. The goal is shared understanding, not jargon.

Show

Demonstrate the concepts in real contexts using live examples, platforms, workflows, prompts, case studies, and tool testing. Students see how ideas behave outside a slide deck.

Do

Turn the lesson over to the learners. Students practice immediately through hands-on activities, projects, breakout rooms, and real work use cases so they can apply and test what they learned.

This approach turns passive learning into practical capability. Antonio's goal is not just to teach AI tools, but to build the critical thinking, adaptability, and confidence people need to solve problems on their own in an AI-driven world.

UCLA Extension courses

Three applied AI courses for professionals.

These official UCLA Extension courses cover strategic AI marketing, hands-on implementation, agentic workflows, AI-driven SEO, and safety-critical AI foundations.

8.51 / 9.0Instructor rating

8.58 / 9.0Practical skills rating

6terms taught

Source: UCLA Extension official course evaluations, aggregated across 10 course sections over 5 academic terms (2025-2026). 74 of 148 enrolled students responded (50% response rate). Scores on a 9-point scale.

MGMT X 413.5 - As few as 11 weeks - Online

AI Technologies in Marketing: Tools and Applications

A practical UCLA Extension course for professionals, marketers, and entrepreneurs who want to use generative AI, large language models, automation, analytics, personalization, and AI tools for marketing and business growth.

Official UCLA Page

MGMT X 413.7 - As few as 11 weeks - Online

AI Marketing Implementation: Automation, Agentic & AI-Driven SEO

A hands-on UCLA Extension course for designing and deploying AI-powered marketing systems, automation pipelines, LLM workflows, agentic AI, and AI-driven SEO from strategy through execution.

Official UCLA Page

COM SCI 810.01 - As few as 3 weeks - Live Online

Problem Identification & AI Foundations for Safety-Critical Environments

A hands-on UCLA Extension course for aerospace and safety-critical professionals who need to identify, design, prototype, and govern practical AI solutions with human judgment, traceability, and operational safeguards.

Official UCLA Page

International executive education

Teaching beyond UCLA Extension.

Sagicor Cave Hill School of Business and Management, The University of the West Indies - 8 weeks - Blended online

AI Marketing

An executive education program for marketing leaders on integrating AI into strategy and campaigns, covering AI strategy, predictive analytics, personalized customer journeys, generative content automation, conversational marketing, and ethical AI governance.

Official Course Page

Visiting faculty

Academic affiliations beyond the classroom.

Visiting Professor

IAE Corse, Università di Corsica Pasquale Paoli

Antonio teaches across multiple Master's programs on AI and strategy, human-AI decision making, innovation and strategic transformation, and Bitcoin and blockchain, using a hands-on approach built around live exploration of custom AI assistants and real-world strategy frameworks.

Official University Website

Teaching focus