Books
Antonio's published and forthcoming work makes emerging technology understandable, practical, and human-centered.
Forthcoming - 2026
Master the Tools Before They Master You
A practical guide for professionals who want to work with artificial intelligence while keeping human judgment, creativity, accountability, and responsibility in command.
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Available - 2024 - ISBN 9781964209876
How Human Ingenuity and Artificial Intelligence Are Transforming the Marketing Universe
Antonio's book on human-AI collaboration in marketing, co-created with Claudio GPT and used as required reading in his UCLA Extension AI Technologies in Marketing course.
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Available - 2024
A basic guide to understanding money and how Bitcoin can transform the world
A clear introduction to Bitcoin, blockchain technology, decentralized finance, and the monetary ideas behind digital scarcity.
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Available - 2010
Punti, appunti e spunti di marketing sportivo applicato al rugby
The first book dedicated to rugby marketing, connecting Antonio's sports management background with applied marketing strategy.
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Available - 2024 - ISBN 9811754608
Come l'ingegno umano e l'intelligenza artificiale stanno trasformando il mondo del marketing
The Italian edition of Hi, AI!, published by 1886 Publishing, bringing Antonio's work on human-AI collaboration in marketing to Italian-speaking readers.
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Invite Antonio into your organization, classroom, event, or strategy session for practical AI strategy, executive education, keynote speaking, or advisory work.